Films often create awareness through advertising the company or the film on social network websites. Using social network is a form of below the line advertising which is cheap, quick and easy to use. It has been used for both large production and individually made films.
How awareness is made
- Following/subscribing - people who like the content will sign up to the account to see all posts as they are sent
- Liking - people show the account owners what they like/ want to see more of by liking the photo/post
- Commenting - allows the account holder to receive feedback from anyone on the website, both positive and negative, as this is received directly from members of the target market it can help improve the film especially if it is from a smaller production company
- Sharing/reblogging - followers and people who see your account share it with others who don't, therefore creating a wider audience (allowing the posts to be seen worldwide)
- Key words - especially used on Twitter with the use of a # these can create trends which are seen worldwide and are often popular discussion topics
Three of the most popular social media websites of 2013 include Facebook, Twitter and Instagram.
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