Final Storyboard

Facebook Questions - Audience

Whilst waiting for the survey monkey questionnaire to get as many responses as possible I took the time to post a few questions on the National Film Making Society Facebook page about our trailer to see what would entice an audience the best and encourage them to see the movie. Here are the results I have gathered so far:

From the responses to this question I have gathered that the audience watching the movie would prefer to relate to a character in some way or another, especially the protagonist. The way in which the audience relates with the character does not have to be physical - such as gender or age, but can also be with the characters way of thinking, such as the decisions they make. However, as Micah points out, whilst it is comforting to relate to a character the most important thing is that the character links well with the story so nothing is out of place. Overall, rather than adapting our characters to fit an audience, it is better to instead target an audience who can relate to our characters.

100% of people answering this question voting they would like to see a little narrative in the trailer, as long as nothing too important is given away. From this, as well as watching existing trailers, I have concluded that the initial equilibrium in a movie is important to a trailer as it helps establish the characters, as well as  posing a problem that the characters have to face without giving an end result. A good example of this would be the trailer for We're the Millers, which initially portrays the characters in their seperate lives before bringing them together and posing the problem of drug smuggling. To reflect this in our trailer, we will have to present the couple initially as happy before we break this down and pose the problem of her cheating and them arguing.

The majority of people who answered this question voted for the storyline, and so it is important in our trailer to present an interesting storyline to entice and engage the audience. Again, this also depends on personal preference, as some may prefer a fast paced storyline where as others may prefer something more mysterious and challenging. As our genre is social realism/mystery it is importance to emphasise the mystery of the storyline and that not everything may be as it seems. A way we could do this could be through the tagline which we will add at the end of our trailer.

Target Audience Research - Survey Monkey Questionnaire Results

To find out more information about our target audience, as well as what genres were most popular, we made a questionnaire on Survey Monkey and posted it on Twitter and Facebook. This is the data that we collected. From this it is clear that the genres Action, Crime/Mystery, Social Realism and Sci-Fi are the most popular genres amongst both young adults and adults 30+. This gives us a very broad target audience, especially as the results also almost came to an even amount of male and female, showing how important it is for us to relate to both genders and ages in our film, which we will take into account in our planning. 

 

 

Inspiration - Panic at the Disco

The music video for Panic at the Disco//Nicotine has inspired us in the creative process for our trailer. The directors have used the idea of using transitions such as fades and dissolves instead of straight cuts to bring in the next clip. During parts they have increased the speed of these dissolves to create a fast paced section. This is similar to the part in our trailer after the detective has hit his desk and we used iMovie to include fast, multiple snippets of the scenes shot before he throws the papers off his desk.

Evidence of Planning - Storyboarding

Here is some photo evidence of us starting to storyboard for our film trailer (with our cool camera pen). 

Music Video Inspiration

For our film trailer, we have decided to tell the narrative through the detectives perspective and what he thinks has happened. To do this, we will try and tell it through a series of polaroid pictures that the detective will be looking at/holding. To do this we will zoom into the photo that the detective is looking at; once we have zoomed into the photo, the photo will start playing out to what the detective is thinking about. To get back into the detectives office, we will zoom back out the video and into another picture which will be located in the detectives office, because of this, it means that shots will be one long continuous shot, instead of the typical fast cutting that happens in trailers.

From researching this I have found two music videos that have inspired us to this, as they both use long continuous shots. The first music video is from Taylor Swift - 'We are never ever getting back together' and the second is The Chemical Brothers - Let Forever Be.

These two music videos are very similar to the way we want to create our film trailer, this is because the two music videos both use very long shots which then flows into the next scene of the music video without cutting. Even though our narrative and genre are different to the ones in the music video, the concept is very similar, as they haven't used small/quick shots which are typically used in music videos and also film trailers. 

The Chemical Brothers - Let Forever Be

Taylor Swift - We Are Never Ever Getting Back Together

Inital Ideas - Mind Map

By Nicole Moulder